Expertise
Senior jewelry knowledge earned through decades of hands-on execution.
China · Southeast Asia
Your on-the-ground jewelry team in Asia.
We connect brand intent with reliable factory execution—across product development, production management, quality assurance and regional supply chains.
17+years average jewelry industry experience
5senior specialists across development, sourcing, QA and regional operations
2complementary supply bases: China and Southeast Asia
Who we are
Local presence. Senior judgment. Clear accountability.
ERAZA acts as an extension of a client’s product and supply-chain organization—bringing technical judgment, local presence and independent oversight directly to the manufacturing source.
Our team maintains close working relationships across China and Southeast Asia, helping brands develop products efficiently, move into bulk production and maintain quality at scale.
The meaning behind our name
What ERAZA stands for.
ERAZA is a coined brand name built around five principles that define how we work.
Expertise + Resources + Access + Zero-compromise + Agility
Resources
Trusted supply-chain relationships across China and Southeast Asia.
Access
A practical bridge into Asia’s jewelry manufacturing network.
Zero-compromise
No compromise on product quality, specifications or execution.
Agility
A senior, efficient team that responds quickly and acts decisively.
What we manage
More than sourcing—local ownership of execution.
We operate as an extension of your brand team in Asia.
Collection & Product Development
Turn creative direction and reference images into manufacturable solutions.
Supplier & Factory Management
Select, assess, coordinate and manage the right production partners.
Order & Production Management
Follow quotations, samples, materials, schedules, delivery and exceptions.
Quality & Compliance Coordination
Set standards, inspect production, report findings and drive improvement.
Packaging & Brand Execution
Align packaging, labeling, assembly and presentation with brand standards.
Shipping & DTC Fulfillment
Coordinate cross-border shipping, door-to-door delivery and suitable DTC programs.
Local Problem Solving
Act as your eyes and ears on the ground when issues require immediate action.
Capabilities
Product knowledge backed by manufacturing detail.
Materials, processes and acceptance standards managed as one connected system.
Materials
Stainless steel
Tungsten carbide
Titanium
Cobalt-chromium
Alloys & brass
925 sterling silver
Solid gold
Pearls & gemstones
Development
Concept translation
Feasibility & DFM
Sampling & refinement
Technical specifications
Processes
Molding & polishing
Plating & color control
Stone setting & assembly
Packaging execution
Quality
Surface & edge finish
Setting & joint integrity
Functional testing
Specification control
How we work
A disciplined path from brief to verified delivery.
Clear gates, documented decisions and early risk visibility.
ALIGN
Brief, standards and success criteria
ASSESS
Feasibility, risks and supplier fit
DEVELOP
Samples, specifications and approvals
PREPARE
Control plan and production readiness
VERIFY
Process, workmanship and inspection
CLOSE
Shipment release and corrective-action closure
Regional reach
Two complementary supply bases.
The right location depends on product, capability, scale, lead time and risk.
Depth, speed and specialization
Dense jewelry ecosystems, mature component networks, rapid development cycles and broad process capability.
Best suited for complex development, specialized processes and fast iteration.Resilience and diversification
Alternative manufacturing options that can strengthen continuity, capacity planning and regional risk management.
Best suited for qualified second-source strategies and regional diversification.Leadership
Experience built inside jewelry supply chains.
Five senior practitioners covering development, sourcing, production, quality and regional operations.
Ella Xie
Founder & Project Manager
Former head of a China sourcing office for a U.S. jewelry company.
Rita Zhang
Co-Founder & Project Manager
Jewelry sourcing, supplier management and product commercialization.
Zoe Chen
Co-Founder & Project Manager
Jewelry sourcing, development execution and production coordination.
Mark Yin
Quality Assurance Lead
QA leadership across jewelry and handbags.
Vera Chen
Thailand Office Lead & Project Manager
Project management across jewelry and Christmas ornaments.
Ways to engage
Flexible support without unnecessary overhead.
Start with the need that matters now; expand only when the value is proven.
A defined development, technical or quality assignment
Best for capability evaluation or a specific challenge.
Immediate regional coverage during hiring or transition
Best for maintaining continuity and speed.
A retained extension of the client’s Asia team
Best for consistent oversight across suppliers and programs.
A practical first step: assign one live product or quality challenge and evaluate ERAZA through real execution.
Start a conversation
Build the right product.
Execute it right at the source.
Let’s discuss where stronger local execution can create immediate value.
Contact
Ella Xie
Founder & Project Manager